A digital platform for building a personal future through human counseling


FUTURING UP is the first-of-its-kind digital platform that provides users with personal, occupational, and financial assistance in the face of dismissal, retirement or early retirement at a time when the largest generation in history is beginning to leave the workplace.


Our mission is to address the growing disparity between the effective retirement age and the increase in global life expectancy, based on the "Life Equilibrium Model" developed by the founders and Professor Dan Ariely, a world-renowned expert in behavioral economics, and a faculty member at Duke University.

FUTURING UP connects users with professional consultants through an online platform to help them plan and build their personal future in an affordable and accessible way: anywhere, anytime.

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